WORD FOR WORD is a queer-owned & operated gifts and stationery brand that focuses on color, language and clean design. Clear communication, connection and a sense of humor drive our designs. 

Founded in 2012 by artist Nicole C. Russell, W4W combines NCR's obsession with colors, interest in economic language and a belief that art should be accessible and affordable to anyone interested. Home of the one and only Social Alert Button, for common physical, psychological and social situations. Originally designed by, and for, the chronic illness community, we quickly expanded into queer, feminist and cannabis designs and just kept going!  We now have over 250 Social Alert Buttons for all your analog social needs. We also design enamel pins and a variety of stationery products. We think of our buttons & pins as tiny, highly-personalized gifts that don't break the bank. 

Superior quality from product to packaging means a lot to us. Our pinback buttons are printed & hand-pressed in our Los Angeles studio, as well as our hot foil stationery products and laser cut acrylics.  We care about consistent high quality craftsmanship and make it a priority every single day.

WORD FOR WORD also believes in giving back to underserved communities; we donate a portion of our proceeds to social justice organizations (built in donation percentages are detailed in applicable product listings).

Thanks for taking the time to peruse, we're thrilled to have you!


Shrill Society Interview

Cherry Magazine Interview