ABOUT

We're a queer + chronically ill owned gifts and stationery brand that focuses on color, language and clean design. Clear communication, connection and a sense of humor drive our collections. 

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Founded in 2012 by interdisciplinary artist Nicole Russell, WORD FOR WORD combines her ongoing obsession with color, strong interest in economic language and a belief that art should be accessible and affordable to anyone interested. 

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Home of the Social Alert Button for common physical & psychological situations. We've got over 250 button badge designs, something for almost every social signifying need. They're great as tiny personalized gifts that don't break the bank. We also have a growing line of stationery, including the infamous lavender Gay Agenda check-list notepad.

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Superior quality from product to packaging means a lot to us. Our pinback buttons are printed & pressed in our Los Angeles studio, as well as our hot foil stationery products and laser cut acrylics.  We care about consistent high quality craftsmanship and make it a priority every single day.

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We also believe in giving back. We donate a portion of our proceeds to social justice organizations (built in donation percentages are detailed in applicable product listings).

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Thanks for taking the time to look around, we're happy to have you! 

Drop us a message if you have any questions. 

PRESS:

Shrill Society Interview

Cherry Magazine Interview